The movie is about three young students – Heather Donahue, Joshua Leonard and Michael C. Williams – who, led by Heather, decide to make a documentary about the witch of Blair. They start the production by interviewing people from Burkittsville, formerly called Blair, asking questions about the legend of the witch and crimes committed on children in near woods.
What makes Blair... different and more memorable is the way it's been made; it presents the viewer with hand-held camera, which creates the feeling of authenticity and is to be considered as 'found footage' discovered by police.

Many later movies follow the scheme and idea of Blair's... “found footage” genre, although showing different stories and approaches. However, neither of them managed to become as original and fresh as Blaire Witch Project. Some of these movies like Rec, directed by Jaume Balaguero and Paco Plaza, create a similar level of tension and anticipation, though because of the reviled truth about the threat, it is not as horrifying.

A mutated human being in Rec, a huge CG monster in Cloverfield and footprints in flour in Paranormal Activity (however the last one might be considered as a successful production which leaves the viewer with unanswered questions), these, and many more, are the followers of Myrick’s and Sanchez’s concept of documentary horror movies. They are inspired by Blair’s…approach to the genre, the hand-held camera type that has been scaring people for many years without getting old or boring. Even though these movies are similar, they don’t follow one unspoken truth, which Thompson states in his review:
'A truly great horror film works because of its suspense, not because of its gore, The Blair Witch Project is such a horror movie’ (Thompson, 2009), and this rule might be the finalizing word in the discussion about Blair Witch Project’s timeless features, that presented the cinema with new and fresh approach to horror genre, and still work and scare the audiences of the world.
Bibliography:
1. Quotes:
* Ebert, Roger (1999) online source: http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/19990716/REVIEWS/907160301/1023
* Berardinelli, James (2012) online source: http://www.reelviews.net/php_review_template.php?identifier=56
* Thomspon, Bill (2009) online source: http://billsmovieemporium.wordpress.com/2009/02/17/review-the-blair-witch-project-1999/
2. Stills: